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Clay in front of the CRM. Cap credits and domains in week one.

Revenue signal

Intelligence sits upstream of the record. This set burns money and sender reputation faster than anything else on the site if you leave the taps open.

Layers
01

5

 

Average score
02

82/100

 

Free tier
03

4of 5

 

Budget
04

$400 to $2,500 / mo

 

Team
05

1 to 2 revops

 

[ 01 ]  Layer by layer

The tool, and why it is in this set.

  1. Layer 01

    Research

    Clay

    Clay

    CRMUsage-basedFrom $149/mo

    Waterfall enrichment plus an agent that answers questions no data vendor sells.

    82/100
  2. Layer 02

    Record

    Attio

    Attio

    CRMFreemiumFrom $0

    Custom objects for the signals you actually care about.

    82/100
  3. Layer 03

    Qualify

    Relevance AI

    Relevance AI

    AI AgentsFreemiumFrom $0

    Agents that score and route without another SDR hire.

    82/100
  4. Layer 04

    Lifecycle

    Customer.io

    Customer.io

    MarketingSubscriptionFrom $100/mo

    Behaviour after they become a user, not another blast list.

    82/100
  5. Layer 05

    What it produced

    Hex

    Hex

    DataFreemiumFrom $0

    The motion as an app the revenue team can open, not a notebook they cannot.

    84/100