THIS IS A TEST
TEST
8 Sept 2026·1 min read·Insights
TEST
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All insights →The agent pricing reckoning
Per-seat licensing assumed software helps a person work. Agents do the work. Four billing models are now fighting to replace the seat, and three of them will lose.
Why most agent projects fail in month three
The demo works. The pilot works. Then something changes upstream, nobody notices for two weeks, and trust never comes back. A field guide to the failure that kills more agent projects than capability ever has.
The consolidation nobody predicted
Unbundling was supposed to be the permanent condition of SaaS. Instead, buyers spent two years cutting vendor counts, and the tools that bundled well are winning categories they were not supposed to.
Customer support after deflection stopped being the metric
Containment rates became contractual, and then immediately stopped being interesting. What replaced them says more about where support tooling is headed than any product roadmap.